By Punjabnewswire4u
CHANDIGARH, MARCH 17
The 46TH Foundation Day of Chandigarh
Management Association [CMA] was celebrated at CII, sector 31, today with
interactive session on Building Brand of SMEs in Globalised Era.
Mr. R.V.S. Minhas, CEO, Bharat IT
services, Mr. S.J.Raj, Senior VP, New Gen Software, Dr.R.S.Bawa, VC, Chandigarh
University were the speakers on the occasion. Dr. P.K.Vasudeva was the
moderator while Dr. Manoj K.Sharma, President, CMA presided over the event.
Induction ceremony of 32 new members was
also a highlight of the occasion which was graced by Past presidents Dr Anshu
Kataria, Col Karamjeet, Mr Brij Gulati and Mr Gurdeep S. Deep, Sh A.K.Babber
and Vice president Sh A.K. Gandhi and secretary general Ms. Madulika Kak.
Dr. Manoj K.Sharma, President, CMA in his
inaugural address stressed that in era of globalization small business have to
see big picture of business from a small window and must think big and then set
and change their goals with changing times. This will go a long way in
developing brand. He stressed that many brands have been developed by small
business in India and done wonders, while business with narrow outlook have
perished over a period of time.
Mr. R.V.S.Minhas, Chief Operating officer
of Bharat IT services in his address to professionals of tricity pointed out
that attitude towards timely deliverance and adherence to quality products&
services play a significant role in building of a brand. He emphasized that in
globalised era, low prices, availability of differentiated products with short
life cycle of product and retail monopoly of products with coming of FDI in
retail is serious challenge to the sustainability of small business in India
,what to talk of building brands.
Mr. S.J.Raj, Senior VP, of New Gen
Software, a recognized brand in western world form a small business, outlined
that his company stressed on three basics of developing a brand, close customer
contact, developing global clients and constant innovation. .
Dr.R.S.Bawa, Vice Chancellor, of
Chandigarh University, stressed that employee centric approach followed by him
in GND University, played a significant role in developing brand of excellence
centre in northern India.
Dr. P.K.Vasudeva, in his presidential
remarks stressed that CMA has developed a brand for itself in promoting
professionalism in management in tricity, which get reflected in tremendous
increase in membership of CMA in last one year
Ms. Madulika Kak, secretary general of
CMA thanked the members for adopting best managerial practices in their daily
life. She also emphasized on the fact that CMA as a brand is fortunate to have
distinguished members as great brand ambassadors of CMA. She also emphasized that
CMA is constantly striving to upgrade Quality ,service, recall value and has
members who are motivated to give value added service to CMA.Ms Kak also said
that Quality input from each member can ensure Quality output for maintaining
of brand CMA.
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