Internet marketing most cost effective

by Punjabnwewswire4u (Balbir)

 CHANDIGARH, SEPT 27

PHD Chamber of Commerce and Industry and Konrad-Adenauer-Foundation in association with Indian Institute for Higher Studies (IILM) organized a workshop on “Internet Marketing Strategy”  here today.

 Internet marketing ties together the creative and technical aspects of the Internet, including design, development, advertising and sales.

 The programme was organised to create wider awareness among SME leaders, marketing professionals and internal site developers to take charge of their web site and make it a truly effective marketing tool.

 This workshop provided an understanding of the fundamentals, and a step by step approach to making immediate strategic improvements to internet marketing approach.

Welcoming the esteemed guests and participants, Mr. Dalip Sharma, Regional Director, PHD Chamber said, in today's era of global competition and rapid technological advancements, customer demands and competitive pressures have never been greater and critical than ever before.

 He further stated that the new competitive environment demands more relevant information on the organization's activities, processes, products, services, and customers, leading to infusion of internet Marketing as the solution.

 Speaking on the occasion, Ms Jaswinder K Narain, Astt. Professor (IT) & Business Analyst, IILM Institute for Higher Education said a firm can add a great deal of presence to their business through online media formats, helping business to prosper in an economy that depends on the use of internet capabilities.

 Taking the session further, she said internet marketing saves a great deal of money. With the four basic sources of internet marketing – email marketing, affiliate marketing, search engine marketing, and search engine optimization, it reaches a much larger audience than other forms of media today.  

Mr. Nalin Chandra Jha, Assistant Professor of Information Technology, IILM Institute for Higher Education gave a detailed presentation on web analytics. He informed it track visitors from all referrers including search engines, display advertising and PPL networks. He said web analytics is not just a tool for measuring website traffic but can determine and improve the effectiveness of a website by business  and market research, he added.